No One's Gonna Remember You (Lessons Learned from Bieber's Talent Manager)

Found this article featuring Scooter Braun, the talent manager who represents and discovered Justin Bieber. It's loaded with Arrow Living content:

Full Article here: No One's Gonna Remember You

A few of my favorite Arrow Living parts of the article:

  • If it's achievable, then there's no excuse not to do it. And if you're going to do it, do it to the best of your ability

  • Hold yourself to your highest standard. When Scooter was a kid, every night before bed his dad would tell him he was different. He wasn't better than anyone else. But if he wanted to be extraordinary, then he had to be held to extraordinary standards.

  • Create your own story. Scott began introducing himself as "Scooter" after a highschool bet. He's stuck with Scooter ever since because "No one remembers Scott. But it's really easy to remember Scooter." This allowed Scooter to recreate his story and become who truly wanted to be.

  • Treat everyone with the utmost respect, regardless if its the Janitor or the CEO

  • Stick with your gut. Certain feelings happen that simply don't make sense, but you inexplicably feel something deep inside. Scooter went with his gut when he discovered Justin Bieber on YouTube. He knew Justin was the guy he was looking for just as he knew when he first met his wife, she was the woman he was going to marry.

  • Every mistake has a lesson, even the mistakes of others. Learn from them.